At CustomerHero, we perfectly understand how important privacy protection and compliance with internal company policies and legal regulations (such as GDPR) are. Since every organization has slightly different information storage requirements, we have created an advanced data anonymization module, which we provide and configure upon individual client request.


If you want to implement this mechanism in your account, contact our team, and we will activate the following capabilities for you.


What exactly can we anonymize?

Our system allows for a flexible approach to hiding sensitive information. As part of the anonymization process, you can decide to remove the link between the collected feedback and a specific person by anonymizing:

  • Respondents' email addresses – the primary user identifier is permanently hidden, making the collected responses completely anonymous.

  • Specific respondent attributes – you have the option to select additional, custom attributes (e.g., first name, last name, phone number, company name, or job title), which will also be anonymized according to your guidelines.

Setting the anonymization time

You don't have to remember to manually clean your database. When configuring this feature with our team, you can specify the time after which the data will be automatically anonymized.

We can set the system so that personal data assigned to responses undergoes anonymization, e.g., after 30, 60, or 90 days from the survey completion. This allows you to keep the necessary data in the initial phase of research and analysis, and after the specified time has elapsed, the system will take care of clearing it on its own.


⚠️ Important: The process is completely irreversible 
When data (email addresses or selected attributes) is anonymized by the system, there is no way to restore it or reassign it to specific responses. Before ordering the configuration of the automatic anonymization time, make sure it is 100% compliant with your analytical processes.


How to activate this feature?
Since this is an option available upon request, all you need to do is write to us at contact@customerhero.com or contact your account manager directly. We will be happy to help you tailor the anonymization settings to your company's needs.